Ever feel left out in the world of hair and beauty? Commercial advertisements generally feature women with long silky hair and little to no melanin in their skin. Anti-aging and long lasting-color are the main focus of beauty commercials and advertisements in mainstream media. So where do women of color fit in? The answer is simple...we don't!! I guess there just isn't enough women of color to advertise beauty products too; well we all know that is false. The only time I see hair care products geared towards black women is on BET and TVOne.
Skin care products for black women are not represented well in television advertisements, corporate retailer or mainstream media. The truth is, black women, along with other women of color have excellent pigmentation with a natural glow that is hard to find in many Caucasian women. Black women age extremely well and that is no secret. But white America does not want to hear, nor do they care about our beauty regimen because if they did, they would feature products specifically for us. I have to go to a local herbal shop or beauty supply store to stock up on my African Black Soap and Shea Butter.
When I was younger, I was unfamiliar about using raw and organic products for black people, and honestly, I wasn't even sure if it was widely available in the 90s. I ran out and purchased Noxema or Neutrogena because I saw it was advertised on TV. But there was never a product that was made specifically for women of color. Almost 20 years later, we still lack representation in mainstream media. Sure they feature women like Queen Latifah and Janelle Monae in Cover Girl commercials, and yes products like Cover Girl and L'Oreal carry shades for women with darker skin, but let's be honest, it still isn't designed for us. What about products such as Milani being put out in the media? There just isn't enough beauty coverage for black women.
If we could get more representation on a larger platform, that would be a game changer. Part of me wants to throw in the towel and say forget it. I mean seriously, with all that's going on, why would they represent us mainstream? We have to look to black television networks and websites to get beauty tips and guidance. Thankfully YouTube has opened that door to allow black women the opportunity to showcase beauty products and advice meant specifically for us. Now I'm not saying that we shouldn't use Olay or any of the other products found in major retail outlets, but it would be nice if we could find some of our products being advertised and promoted just like the rest of them. Just another example of how unfair America is. I guess we're still in a state of denial.
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